Changing the World by Changing Consumption

Philosophers and social scientists agree that human action can only be fully understood by relating it to the context in which it takes place. Nothing can be understood in isolation from its context, and nothing even exists without a context. It is always the context that gives meaning to what we think and do, and explains why we do what we do.

There is a relative uncertainty as to when our earliest human ancestors evolved on earth. But it is certain that by that time, a myriad variety of plants and trees had already been thriving on the planet. The very structure of a tree, with its trunk segmenting into branches, twigs and leaves, is a physical manifestation of the philosophical concept characterizing the relationship between the universe and the One; multiplicity from Unity. The tree’s concealed roots further extend the metaphor, of unity springing from a hidden origin or source. Even those of us who do not share this perception cannot help but experience a sense of awe, perhaps even an intuitive reverence, in the presence of a forest of these majestic giants clothed in their silent, steadfast, resilient beauty. Older than man himself, trees have been integral to myths and folklore in almost all cultures as symbols of solace, strength, abundance, and immortality.

You may not know it, but as a child, plant allegories may have left a bigger impact on you than first imagined. Vivid and captivating fables, like conceptual seeds that were sown in your mind through fairy tale and superstition.

The world record for animal migration is held by a bird called the arctic tern; its journey, starting within weeks of hatching, will take it from northern Greenland, down the western coasts of Europe and Africa, across the Antarctic ocean to the south pole – a total of around 11,000 miles. Less than a year later, it will cover the same distance again on its return journey home.

“And how many years can some people exist
Before they’re allowed to be free?

Yes, and how many times can a man turn his head
And pretend that he just doesn’t see?

How many times must a man look up
Before he can see the sky?”

These lines from Bob Dylan’s song – Blowing in the Wind – flashed in my head as I put down another book written on Giordano Bruno, arguably one of the greatest philosophers from the 16th Century. The lines of the song and Giordano Bruno’s quest seem to echo each other – to urge humanity to look beyond the dark sheaths of ignorance, the petty disputes, divisions and one-upmanship, and to explore the true identity of what it means to be human, which is much more than the mode of survival that has become the focus of our ‘living’, today.

Between the Middle Ages in Europe when it was engulfed in darkness, and today where we admire the marvels of human creation, connectedness, technological advancement, and medical progress, have we really become smarter, happier, more loving and caring? Why does it feel that the last few hundred years of progress have largely been about attempts to master the everchanging outside, without ever addressing the real core of the problem? Have we even spent enough time to understand what the core is? Have we made progress towards finding out what our life is about and who we really are?

The brief time that I recently spent in Peru’s southern Amazon Forest, really opened my heart to the beauty and infinite wisdom that nature has to offer. The potent combination of heat and humidity makes the Amazon the largest rainforest on Earth, with over four hundred billion trees, 16000 different species, growing in the region1. The unpredictable murky river, and the dense tree cover that envelopes the jungle renders the forest floor almost completely dark. It gave me the impression that beyond the obvious abundance of life, the unique biosphere contained deep mysteries, revealed only to the traveler willing to embark on an inward journey.

Different people may have different reasons for asking this question: some may want to know if they will meet up with their pet in the next world; others may be interested in the psychic powers of animals; others may be concerned at the inhumane way we treat animals nowadays; and others may wonder whether or not we should eat animals or become vegetarians.

We have made great advances in mainstream medicine, and have at our disposal more technology and research than ever before. This has enabled us to make great strides in diagnosis and treatment. This progress, however, has its pitfalls as well. Specialty and super-specialty are causing doctors to lose a holistic view of patients. Rather than see them as human beings, they are reduced to a disconnected organ that needs correcting, blind sighting its role and function as a single part of a complex body, animated by consciousness. While attention to detail is essential, we must also consider the possibility that by zooming in, we may at times lose the bigger picture.

It is natural to wish to live a successful and meaningful life; to feel we managed to contribute, and make some difference, some impact on the world around us; to feel we fulfilled our life. To do so, it can be logical that one would seek to influence others,  to be considered successful in their eyes, and someone worth learning from. It is certainly a means to impact others, to get positive attention. It could become a problem however, if we tend to mix means with aims, forgetting that one cannot replace the other. To be considered successful on the outer doesn’t stand for the quality of the inner and the actual.

This journey started with my love for food, which prompted me to pursue a degree in Culinary Arts. There, in addition to simply cooking, I was introduced to the various aspects about growing and producing food before it enters the kitchen, including the entire mechanism of factory farming and the resulting destruction caused to the environment. Fortunately, I was also introduced to the other end of the spectrum: Organic farming and SLOW foods (Sustainable, Local, Organic, Wholesome) and the whole stratosphere of environmental issues,

Modern-day living seems to center around finding as much comfort in life as possible and aspiring for some growth, usually material. As a result, we are facing the great challenge of seeing our planet’s resources declining, and a general concern about our survival on earth. The fact that ecological activism is on the rise is encouraging, but also underlines that something very wrong is happening and needs to be rectified. Though, we recognize the need to be more aligned to nature, our lifestyles are not in accord with this idea. Probably, for many of us, what it means to live in harmony with nature has become a foreign concept

There are moments in history, turning points that we could interpret as junctures that change the meaning of life. This pandemic, generated by the Covid-19 virus (Corona Virus), which has spread throughout the planet, will surely generate radical change in our future habits. It would be a serious mistake not to become aware of the need to evaluate our future behaviour by extracting a teaching from this painful experience.

The dystopia seems to have been incarnated into our daily reality and in the film “Contagion”, by Steven Soderbergh, released in 2011, starring Matt Damon, which relates, through fiction, the same reality that we are living today. It’s strange that this film is based on a story published in 1981 by Dean Koontz.

Traveling Beyond: Explorations with New Acropolis India, is active travel for the aspiring philosopher; to come closer to the rich human heritage of lands and cultures across the globe. The philosophical way encourages us to come closer to what lies “beyond” – the invisible causes of what we observe, such that we may recognize the underlying unity that links humanity.

It is said that the founder of Buddhism in Japan, the monk Mahakashyapa, received his illumination directly from Shakyamuni (Gautama Buddha), during what is known as the Silent Sermon or the Flower Sermon. Buddha held up a white flower to a crowd of assembled monks.

Science found its place and its legitimacy in the last century with the blossoming of modernity. If in our age, the so-called post-modern era, it still wishes to occupy its rightful place, it needs to reform
itself.